The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of business and marketing for many years. It appears that the subject of funnels in online-based businesses is becoming more and more common.
The truth is that people want to learn more about this strategy for marketing and the best way to implement it to their marketing efforts on the internet. Read on to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't a real funnel. This marketing concept uses the word "funnel" to refer to a sales process, from beginning to end. It has a broad opening for customers who are called "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the lower end. This is a good comparison.
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The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects" These are people who might require your services or products, but you have not yet contacted them. By the end of this funnel, a number of offers and sales actions after, you've received people who've obtained the product or service you offer and have made a purchase as well.
Another reason a lead-generation funnel idea is efficient is that it lets you track potential customers at various stages in the expanded sales process. The sales funnel permits you to predict the number of potential customers that will ultimately become customers by determining the qualified prospects at each step.
A sales funnel allows you to determine exactly how and where your sales process is failing or working, or if your campaign isn't getting a sufficient amount of prospective customers somewhere within the process. This information will allow you to decide which areas to concentrate your efforts and help you reach your goals in marketing. It is a tool to manage and gauge the sales process of your customers.
The Sales Funnel Top Front or End
The uppermost part of your sales funnel is going to be the most active part of your process and requires the most consistent testing. There are virtually no limits to your imagination or resources in front-end strategies.
The main objective of the front-end is going to be to draw potential customers and convert to buyers later on in the sales process.
When a prospect opts in or subscribes to the product or service you provide, they are "qualified". This is the stage in the sales funnel where the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken that show that they are interested enough to buy your product.
Your front-end must be able drive targeted traffic to your website or blog. PPC advertisements, articles for marketing, PPC advertising, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all excellent sources.
There are many methods to "qualify","qualify" the "Unqualified prospect". The most effective is the squeeze page. Here you can offer something of value that is connected to your product/service that people can obtain for no cost or at a discounted price in exchange for their email. You can choose from reports and newsletters, as well as video and e-mail courses.
The front-end of your sales funnel is the point where potential customers are drawn to your company. What about the reverse-end of your sales funnel?
The Bottom or Back-End of The Funnel
The bottom, or back end of the funnel is where the majority of sales and profits occur. It typically contains your highest priced products. These products would all be suitable for the same audience, but they are offered in various formats, such as audio, video and live interaction.
The primary difference between the front-end and the back-end is regarding the kind of client and the cost of the product or service which is offered.
Although it is the case that only 1% of those who enter your front-end will be able connect to your back-end system, this tiny percentage may not matter. Since a small portion of people spend more money, it's okay.
You see, that although front-end products and services may cost under $100, back-end items and services typically cost in the hundreds or thousands. This implies that the lowest end of the sales channel, also called the back-end, is the most important source of income.
As I said earlier the sales funnel could be as simple or complex as your imagination or resources allow.
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