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What is a Marketing Funnel

Apr 6

What's a funnel marketing strategy and why do online marketers need to develop one?

It is a marketing strategy that is used to convince potential customers to buy products from you. It's a sales process by which a person comes to your blog looking for information that can help to solve a particular problem. You can build a relationship through specific tools.


This will enable you to fully understand your customers' requirements. This in turn will push you to offer the best possible information for all visitors. Visitors is more comfortable buying your product when you have earned their confidence. The visitor becomes a customer.

Many customers turn into regular customers and are more likely to buy each item on your site. The marketing funnel is a collection of all the steps that are involved in turning a website visitor to a customer who will buy anything you offer.


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This is the main goal of any online marketer. A well-designed funnel will accomplish this quickly.

You've got the marketing tools to grab people's interest and bring them into your funnel. After they have filled out the form on your PERSONAL lead capture page they will be entered into the funnel. Because nobody is going to opt-in on your business' lead capture page. I have said "personal". They are looking to be a leader and not a business.

The page for lead capture is where they enter into the funnel. When they click that "Sign Up Now" or "Enter Here" button, they enter a whole new concept of network marketing.

The most appealing aspect is that they are qualifying themselves to do it. It's their choice. They don't have anything to sell you except your leadership skills and mentor, and as someone who can assist to increase leads for their business.

This is the way a typical funnel functions.

You can provide a free product for the "front-end" to attract and attract people who are interested in your offerings. To receive your product for free you must sign up (also known as opt-in), and provide your email address and name. In turn, you will include them on your mailing list.

You can now include these contacts in your email lists so that you can send them any other offers that are relevant to them.

By signing up for the free offer will lead you to a webpage with low-price offers or what's called a "trip wire offer". This is where they move to the "back-end of the funnel."

If they purchase the bargain deal, they will be added to a second similar offer for a higher price (normally known as"upsell") "upsell"). If the buyer purchases the more expensive offer and is taken to another related product that is priced higher. The process could continue for several more.

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To learn more learn more, visit this channel for more digital and marketing information.

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